2008 Woodie Awards
Graphic design students contribute to community environmental project
By Madison Flournoy
Issue date: 3/27/08 Section: Culture
Junior graphic designers from the UTC art department are teaming with Leadership Chattanooga to conduct a local project called "Take Root," which is the planting of trees in the downtown area.
The project kicked off March 7 and should last for 10 months. The project is funded by donations from individuals and local businesses. The juniors working on the project are from the professional practice course taught by Leslie Jensen-Inman.
"I am passionate about providing students with real world opportunities and believe that students should be connected with their community," Jensen-Inman said. "Designing and producing real world work is vital to students' growth and to provide long-lasting relationships with local business and creative professionals."
Nicholas Turner, a junior from Chattanooga, has been working on the project with his fellow eight teammates. Turner said they began planning the project around Jan. 8.
"The purpose of the project is to involve the community in an initiative to plant 1,500 trees in the downtown area using proceeds donated by businesses and individuals," Turner said. "The trees will act as pollution-eating air conditioners and increase the city's canopy."
According to mayor Ron Littlefield in the "Take Root" letter release, "Chattanooga is a community that has a long history of bringing people together and getting things done. 'Take Root' is the newest example and will be an asset as we continue to move towards a greener city."
The students have been in charge of the project's advertising as well as devising a design and creative-standards guide for the organization.
Another member of the student team, Stephen Bush, a junior from Cookeville, Tenn., said he loved the creative solutions part of the project, where the team brainstormed and tried out different names and logos.
"Our job in the project is to create an exciting and effective brand and logo for 'Take Root,'" Bush said. "It took 10 weeks to conceptualize and organize and implement because there were so many stages to production. Ten weeks is a short time for a project this big. We did a great job."
Thomas Rusk, a member of Leadership Chattanooga and the "Take Root" project, wrote in the "Take Root" letter release, "The concept of reducing the carbon footprint is the right step towards a new health-conscious era in Chattanooga."
Take Root is a project that will bring trees to urban areas and improve the people of Chattanooga's way of living. Turner said he hopes the Take Root project will continue to benefit the community long after its completion.
The project kicked off March 7 and should last for 10 months. The project is funded by donations from individuals and local businesses. The juniors working on the project are from the professional practice course taught by Leslie Jensen-Inman.
"I am passionate about providing students with real world opportunities and believe that students should be connected with their community," Jensen-Inman said. "Designing and producing real world work is vital to students' growth and to provide long-lasting relationships with local business and creative professionals."
Nicholas Turner, a junior from Chattanooga, has been working on the project with his fellow eight teammates. Turner said they began planning the project around Jan. 8.
"The purpose of the project is to involve the community in an initiative to plant 1,500 trees in the downtown area using proceeds donated by businesses and individuals," Turner said. "The trees will act as pollution-eating air conditioners and increase the city's canopy."
According to mayor Ron Littlefield in the "Take Root" letter release, "Chattanooga is a community that has a long history of bringing people together and getting things done. 'Take Root' is the newest example and will be an asset as we continue to move towards a greener city."
The students have been in charge of the project's advertising as well as devising a design and creative-standards guide for the organization.
Another member of the student team, Stephen Bush, a junior from Cookeville, Tenn., said he loved the creative solutions part of the project, where the team brainstormed and tried out different names and logos.
"Our job in the project is to create an exciting and effective brand and logo for 'Take Root,'" Bush said. "It took 10 weeks to conceptualize and organize and implement because there were so many stages to production. Ten weeks is a short time for a project this big. We did a great job."
Thomas Rusk, a member of Leadership Chattanooga and the "Take Root" project, wrote in the "Take Root" letter release, "The concept of reducing the carbon footprint is the right step towards a new health-conscious era in Chattanooga."
Take Root is a project that will bring trees to urban areas and improve the people of Chattanooga's way of living. Turner said he hopes the Take Root project will continue to benefit the community long after its completion.
